ART DIRECTION + LOGO DESIGN + PACKAGING DESIGN
Australian beef is widely prized as a premium, healthy and delicious tasting meat in the Chinese market. Providore Global's brief was to create a high-end beef brand that was accessible and engaging to a rising Chinese middle class. Colour palettes, naming and font selections were strategically used to communicate a message of excellence of quality and pedigree in the product. This product is currently being sold in Walmart, Shanghai.
You can learn more about the Rosedale Ruby brand here
Credit: This project was designed whilst at Saltree