Ezy Chain

BRANDING + COLLATERAL

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Melbourne industrial design innovators, Kreativ Teknik approached us to develop a branding concept for a revolutionary product currently in development. The Ezy Chain connects safety chains to any towing vehicle and greatly reduces the time and pain that the process typically involves.The brief called for a strong, tough, and modern look to address Ezy Chain's target market - tradies and adventure seekers. At the time of design, the prototype was still being developed.